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Hancong Liu
(Claire)

SERVICE DESIGNER

USER EXPERIENCE DESIGNER

RESEARCHER 

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Welcome!

I’m a multidisciplinary designer with over ten years of experience in the design industry, spanning service design, product design, and UX/UI. In recent years, I’ve focused on AI-driven systems and enterprise platforms—translating complexity into scalable, user-centered solutions. I’ve worked with international teams across both consulting and in-house environments, delivering design impact in industries including automotive(including EV), healthcare, finance, retail, beauty, and AI.

I hold a Master’s degree in Service Design from the Royal College of Art and a Bachelor’s degree in Industrial Design from California State University, Long Beach. These foundations have shaped how I think about people, systems, and change. I’m drawn to the subtle ways design can support people’s lives—how the right detail, flow, or system can make everyday moments feel more human, more intuitive, more considered.

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VIEW FEATURED PROJECTS

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MORE UX JOURNEY

Creative playground

CREATIVE PLAYGROUND

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CAREER ANATOMY

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AQUA-TUB

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THE BEST ROOMMATE-UX CASE STUDY

BY HANCONG LIU.

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